You've built an ambitious business.

Your marketing needs to catch up.

Victoria Hogg is the Fractional CMO for female founders past product-market fit.

Senior marketing leadership at the depth you need it, from a one-hour strategy call to an embedded CMO partnership.

BOOK AN INTRO CALL
START WITH A POWER HOUR

YOU SOLVE REAL PROBLEMS.
You have customers who value what you're doing.

You know you need to focus on marketing, but you've got limited bandwidth.

Hiring a full-time senior marketer doesn't quite fit where you are right now. What you need is focused marketing support to move the business forward without the full-time commitment.

WAYS TO WORK TOGETHER

  • Focused 60-minute strategic session, delivered online. Send me context in advance - your current marketing activity, what's working, what isn't, the decision or problem you're trying to solve. We spend the hour cutting through it together. You leave with two or three clear priorities, a sharper view of what to fix first, and a written follow-up summarising what we covered.

    Best for: founders weighing up a hire, an agency, a rebrand, a launch, or a fundraise, and who want senior marketing input before committing.

  • Full-day intensive. You leave with a 90-day marketing plan: priorities, messaging, channel strategy, measurement.

    Best for: founders ready to replace scattered activity with a strategic foundation.

  • Embedded marketing leadership. Strategy, team stewardship, board-level reporting, commercial accountability. Typically two to three days per month.
    Best for: founders who need senior marketing direction on an ongoing basis without the cost or commitment of a full-time CMO hire.

Trusted by

“Professional, efficient and insightful. Victoria brings real expertise and approaches challenges with exactly the right balance of strategy and pragmatism.”

- Kim Palmer, Founder, Clementine

Results

33% revenue per customer
INCREASE

CRM + lifecycle marketing optimisation + pricing strategy, analysis and reporting

170% organic conversion GROWTH

content audit + technical optimisation + SEO strategy and execution

£1M in secured project value

go-to-market strategy + corporate partnerships + executive communications

Hi, I’m Victoria

I help female founders build marketing that actually works.

I've spent 15+ years in marketing, leading teams at tech startups, running my own agency, and working with brands like The Body Shop, Charlotte Tilbury, and Victoria's Secret*. I've seen what works (and what's a waste of time and money).

I started Victrix Labs because female founders need senior-level marketing expertise that meets them where they’re at. My clients get both strategy and execution, from positioning to campaigns to creative development and team building.

I've been Marketing Director at 4Sale (Middle East's largest marketplace), Co-Founder of era.media (clients: IKEA, Aston Martin), and Account Director at Thought Quarter (Wildanet, Surfers Against Sewage, CACI, Healey’s Cyder Farm, The Cinnamon Trust).

Currently leading marketing at Warp Technologies (NHS, Office for the Children’s Commissioner, Skills England, MoD) while advising select startups.

I'm here to help ambitious female founders move from guessing to growing.

*It’s a lot of fun doing that in countries where English isn’t the first language, and you’re the only other Victoria they’ve heard of…

BOOK A POWER HOUR